August 2018: John Paul Mitchell Systems, America’s high performance hair care company,announcesthe launch of Hawaiian heritage, Awapuhi Wild Ginger range. With its transformative technology and reinforcing properties, it helps revive, replenish and restores the hair to its healthy, hydrated self.
Awapuhi is sourced from the organic, solar powered John Paul Mitchell systems Awapuhi farm in Hawaii. The range helps repair broken and brittle strands to make it healthy and hydrated. It alsoassists in rehydration of dry and frizzy hair to make it softer and add shine.
Considered as a heritage ingredient, AwapuhiWild Ginger extract is fused with products to give an elegant, salon quality treatment that aids in hair repair, smoothing and styling. It transforms hair at the deepest levels and is a perfect solution for women looking for sophisticated hair care with proven results.
The range features exclusive salon treatment products, KeraTriplexTreatment&HydraTriplexTreatment. These 10 ml performance driven products are packed with indulgent ingredients. From repairing, smoothing, hydrating and styling, these products are proven to repair damage from heat, styling and aging.The nourishing 4-step treatment includes a hair wash, use of KeraTriplex/HydraTriplex ampule (depending on the hair type), followed by Keratin InstensiveTreatment and concluded with rinse.
The range also features sulphate-free products for salon and home use like;
Moisturizing Lather Shampoo – (250 ml – Rs. 2160)
A sulphate free shampoo that gently hydrates, protects and helps rebuild and repair dry and brittle ends
Keratin cream rinse – Detangle and Revive (250 ml – Rs 2160)
It is used for daily conditioning and, strengthens and protects the hair while detangling. KeraTriplex® technology protects every strand and repairs and restores hair with Keratin Cream Rinse.
Mirror smooth shampoo – Frizz control, Moisture balance (250 ml – Rs 2160)
It is used to hydrate hair while protecting against frizz and unruly hair. It is gentle with rich foam that works to restore the hair’s optimal moisture balance. The advanced KeraReflect blend with natural Abyssinian oil helps replenish moisture, smoothen the cuticle and boost shine.
Mirrorsmooth conditioner – Eliminates frizz, Superior softness (200 ml – Rs 2160)
It is used as a conditioner and instantly hydrates and detangles hair making it easy to comb. The exclusive KeraReflect blend with natural Abyssinian oil helps smoothen, soften every strand while fighting frizz, and creates a gorgeously shiny and reflective finish.
Paul Mitchell® currently produces over 200+ products right from award-winning styling and hair care products to cutting-edge heat styling tools and professional hair color. It is available in over 130 countries worldwide.
For further information, please check their website https://www.paulmitchell.com/mitch/
About John Paul Mitchell Systems:
John Paul Mitchell Systems was founded in 1980, by John Paul Dejoria and Paul Mitchell, to support the success of hairdressers and provide luxury hair care at an affordable price. The company manufactures high performance driven hair care products and styling tools under various brands such as Paul Mitchell, Tea Tree, Awapuhi Wild Ginger and Mitch. The products are developed in the state-of-the-art Product Innovation Center (PIC), in Santa Clarita, California.
The iconic brand supports a wide range of philanthropic causes from environmental protection to children’s charity and human rights, both domestically and internationally. It’s the first professional beauty company to stand up for ‘no animal testing’.