July 2017: Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India.
With busy and engaging lifestyle, men often tend to overlooktheir grooming routine. Mitch undoubtedly is the ultimate grooming pal for men. It brings versatility and performance to men’s grooming and styling with products that can keep up with a guy’s active lifestyle. Be it for a boardroom conference, party gaze or soccer match; Mitch tailors to every man’s personal style with high performance products to win over the male clientele.
With a sulfate-free 2-in-1 shampoo / conditioner, a deep-cleansing daily shampoo, and a wide range of concentrated stylers, great grooming has never been easier. Mitch comes to the rescue and provides innovative styling options tailored to the varied lifestyle of the modern man. With products ranging from moderate to maximum hold, ultra-matte to high shine, cleansing products with high – performing ingredients and a clean scent, Mitch gives you a ready-to-go hair look.
MITCH Clean Cut(100 ML – Rs 1620)
Personal Style: Clean, No-Fuss
Product: Cream lets you shape and reshape with lasting control while conditioning ingredients leave hair soft and manageable.
MITCH Matterial (100 ML – Rs 1620)
Personal Style: Textured
Product: Clay bulks up texture with an ultra-matte finish.
MITCH Construction Paste( 75 ML – Rs 1350)
Personal Style: Messy, Undone
Product: Paste has a flexible, webby texture that forms and separates hair.
MITCH Steady Grip(150 ML – Rs1350)
Personal Style: Strongly Defined
Product: Gel delivers all-day hold while shine enhancers give hair a natural-looking polish.
MITCH Barber’s Classic(100 ML – Rs 1620)
Personal Style: Classic and Slicked-Back
Product: Pomade contains smoothing and conditioning ingredients that make hair easier to handle.
MITCH Hardwired(75 ML – Rs 1350)
Personal Style: Spiked and Extreme
Product: Glue is a powerful fixative that delivers superior all-day hold.
Paul Mitchell® currently produces over 200+ products right from award-winning styling and hair care products to cutting-edge heat styling tools and professional hair color. It is available in over 130 countries worldwide.
For further information, please check their website https://www.paulmitchell.com/mitch/
About John Paul Mitchell Systems:
John Paul Mitchell Systems was founded in 1980, by John Paul Dejoria and Paul Mitchell, to support the success of hairdressers and provide luxury hair care at an affordable price. The company manufactures high performance driven hair care products and styling tools under various brands such as Paul Mitchell, Tea Tree, Awapuhi Wild Ginger and Mitch. The products are developed in the state-of-the-art Product Innovation Center (PIC), in Santa Clarita, California.
The iconic brand supports a wide range of philanthropic causes from environmental protection to children’s charity and human rights, both domestically and internationally.It’s the first professional beauty company to stand up for ‘no animal testing’.