~ Young Maharaja will be seen in the campaign for the brand’s SS19 collection ~
India, October 2018 – French luxury menswear brand and legendary tailoring house Cifonelli, has engaged youth icon Maharaja Padmanabh Singh ofJaipur as its global brand ambassador. The brand, regarded as one of theworld’s greatest suit makers, collaborated with dynamic Maharaja as his royalty truly denotes the historical identity of the brand.
138 year old brand, Cifonelli, marked its entry in India in 2017 and has beendressing clients exclusively in the country via trunk shows or one on one fittings. Having fitted several important personalities across the world, thebrand has for the very first time got an Indian as their brand ambassador. Cifonelli’s inspiration has always been a regal prince spending holidays either in a Countryside Castle during the winter or exploring a Paradisiac Island for the summer. This season, has been inspired by the British style brought to India during the first period of colonialism. The presence, stature and history
of Maharaja Pamanabh Singh made no doubt of the matching ambassador he would do.
Talking about the collaboration, Mr. Erwan Camphuis, CEO, Cifonelli, said: “India has a vast and rich tailoring culture and history which is alsonacknowledged across the world. His Highness Padmanabh Singh is an epitome of tailored fashion in India.”Adding further, John Vizzone, Creative Director, Cifonelli, said, “Cifonelli stands for true legitimacy in tailoring. It stands for ceaseless elegance and continually contemporises the fittings for the customers. Creating a line for His Highness has been a pleasure for us as we share a common passion for customisation, precision and emotional connect.”
Photo: Imran Khatri Productions
Hair & Make up: Natasha Singh Chauhan
A family-run business, Cifonelli has been expertly crafting men’s suits since
1880. Currently spearheaded by the fourth generation – Massimo and
Lorenzo – the Cifonelli continue to centre itself on exclusivity and precision.
The company has developed a signature style over time: a blend of Italian
preference for a softer construction and a roped shoulder.
In 2014 Cifonelli launched the first Ready-to-wear collection designed by John
Vizzone. In 2015 opened its Parisian flagship in rue 83 rue du Faubourg SaintHonoré.
Since 2015 Cifonelli is also offering a ready to wear collection which,
respecting the brand’s heritage of high quality and elegance, represents the
natural evolution that matches the contemporary men needs.
As a house with a reputation built on excellence, Cifonelli has been crafting
the best suits in the world, attracting a clientele that includes some of the
biggest names in politics and arts around the world since 138 years ago.