New York, September 6, 2018 – Jeremy Scott showcased his SS19 collection tonight at Spring Studios during New York Fashion Week, with 32,000 Swarovski crystals in shades of pink, blue, gold and green dazzling on the runway.
For his SS19 collection, Scott incorporated his own sense of style and personality circa the 90’s-part grunge, sportswear, army surplus and super glam. The designer assorted his various styles into a whimsical and inspiring collection for the new season.
Scott embellished a jacket, skirt, sunglasses, boots and corsets with crystals in various shapes, including hearts and moons, adding a sparkling dimension to the looks. The designer applied the crystals by hand on each glistening piece.
Scott commented: “Nothing sparkles like Swarovski crystals do! Even diamonds are jealous! If you want to make a real splash you have to use Swarovski. I wanted to play with transparency and shine at the same time-almost like the crystals are floating around the body like a glamourous force field!”
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.www.swarovskigroup.com