29th October, Mumbai: Pretty Secrets, one of India’s young, fun and playful lingerie brand unveils its new #CelebrateInPS campaign to enhance the festive mood by creating an exciting, engaging and viral campaign moreover constructing a new style statement this Diwali. The campaign is scheduled from 1st November to 5th November 2018 alluring social media engagement.
The campaign deals with bloggers composing and styling their ethnic outfits, adding a modern touch to their look. The idea behind the campaign is to this Diwali leave the boring blouses, cholis and kurtas behind #CelebrateInPS and #RedefineBasics. The selected bloggers will be combining bralette, slips or bras with salwar suit tops and blouse for saree or lehenga creating a contemporary and stylish Diwali look. The bloggers will promote the campaign via YouTube and social media platforms enticing their followers with appealing post.
Influencers will participate in the campaign by offering a gist about the store and the products in the video. The influencers will also provide a code along with the #CelebrateInPS offers. The hash tags used for the campaign consist of #CelebrateInPS #RedefineBasics #MyPrettySecrets
Speaking on the campaign Karan Behal, Founder & CEO, PrettySecrets, said,” PrettySecrets aims at creating unique yet ingenious campaigns transforming the whole idea of ethnic apparel into modernistic approach. With social media influencing the mass audience, we have tried to interpret the idea of striking the concept of Diwali look adding a modern spin to the outfits”
PrettySecrets founded by Karan Behal in 2011, is the fastest growing lingerie brands in India. The brand’s portfolio consists of 1200+ products including lingerie, nightwear, activewear and swimwear. The products are unique due to their great fabric, quality, comfort coupled with uncompromising style and fashion aesthetics. PrettySecrets’ target group is from 18 – 35 years of age, young, stylish, confident, independent and has an uncompromising no-nonsense attitude. In a span of five years, PrettySecrets has raised multiple round of private equity investment from prominent investors. The brand has successfully launched 15 stores starting April 2017 and aims to launch another 10 by December 2017. The company’s scale of operations is rapidly growing with the launch of its exclusive offline stores. Presently, PrettySecrets has 16 stores across 7 states of India and the portal is capable of serving 18,000 pin codes across India.