10th August, 2018, Mumbai– Women have come a long way in terms of lingerie;once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.
People, now, openly talk and discuss on various aspects pertaining to lingerie. There are various styles, patterns and designs too available in the market to choose from.
Although with changing times there are still a lot of misconceptions and prejudices that surround us and unfortunately, lingerie is not exempted from it. One of the biggest misconceptions is that “good” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as an everyday wear.
One of India’s largest lingerie brand PrettySecrets, aims to get rid of such misconceptions with its chic yet comfortable lingerie. The brand is helping women in India realize that their everyday lingerie is more than just a piece of fabric and it needn’t be boring. Lingerie helps define a woman’s mood for the day and builds her confidence empowering her to achieve the unachievable. The campaign #BreakFreeFromBoringresonates with thisstance.
This Independence Day, get freedom from boring and indulge yourself in attractive, fashionable and trendy lingerie from PrettySecrets and heighten your confidence.
Check out PrettySecrets at:
PrettySecrets founded by Karan Behal in 2011, is the fastest growing lingerie brands in India. The brand’s portfolio consists of 3000+ products including lingerie, nightwear, activewear and swimwear. The products are unique due to their great fabric, quality, comfort coupled with uncompromising style and fashion aesthetics. PrettySecrets’ target group is from 18 – 35 years of age, young, stylish, confident, independent and has an uncompromising no-nonsense attitude. In a span of five years, PrettySecrets has raised multiple round of private equity investment from prominent investors. The brand has successfully launched 27 stores since April 2017 across India and our .com reach