Melissa, the Brazilian shoe brand has opened its first store in India in New Delhi.
The brand, known for its innovative technology, modern design and organic shapes has its presence in over 96 countries including key fashion cities such as New York, London, and Hong Kong.
Melissa is a one of a kind brand, dealing in eco-friendly 100% recyclable shoes, made of specially-developed Melflex plastic. Melissa shoes are fashionable, breathable, hypo-allergenic and extremely flexible. Melissa is not just a shoe, it’s an ultimate fashion accessory.
The brands Spring Summer 2018 collection revolves around the theme MAPPING. In a moment where borders are being questioned worldwide, Melissa found the theme for their latest collection in this thought process of bridging the territorial gaps worldwide. The collection is inspired by the fashion of different cultures where people become local agents of the regions they reside in, transforming and connecting with the region in everyday life. Through this collection Melissa has tried to bring together geographical representations of various regions across the world.
A major highlight of this collection is that – Melissa has only used raw materials available, in an unique moment when the brand contemplates and values its origins. That´s why all the MAPPING shoes soles form, together, the map of Farroupilha city (RS) – where they were created and produced. The shoes in the collection are inspired and made to represent various time periods and places, resulting in a diverse range that has something for everyone.
Melissa shoes are highly coveted worldwide; its desirability is further boosted by its repertoire of must-have iconic design collaborations that include the likes of Jean Paul Gaultier, Thierry Mugler, Vivienne Westwood, The Campana Brothers, Jason Wu, Disney, Karl Lagerfeld and other celebrated designers and artists. The result is an alchemy of art, design and pop culture that expresses the individual characteristics of each designer.