‘Elle Carnival for a cause’ – where fashion joins hands against breast cancer.

If updating your wardrobe with the hottest designer names at massive discounts, doing your bit for charity and taking in some eclectic live music sounds like your idea of a good Sunday, hop right on.

‘Elle Carnival for a Cause’ – a 13-year-running event to raise funds for breast cancer patients — drops anchor at Mumbai on April 1, and you’ll want to clear your schedule for this one.

Elle curates together an afternoon full of fashion, fun and food at thePresidential Ballroom of Vivanta by Taj-President. Buy the best designer wear, high-street fashion, beauty fixes and accessories at steeply discounted prices. There will also be a silent auction running on goodies from Gucci, Tod’s and Anamika Khanna and the likes. Call dibs!

Buy your donor card today for INR 2,500 and enjoy anexciting afternoon over lunch and cocktails (all inclusive). In this way, the carnival creates the perfect occasion for people to shop minus the guilt.

All proceeds from the Carnival go to the Ogaan Cancer Foundation, towards funding the cost of Breast Cancer treatments for underprivileged women. Over the years we have raised over INR 40 million for the cause.

A Live Music act will begin at around 2:00pm and guests can enjoy shopping, music, drinks and kid’s activities throughout the evening.

Elle Carnival for a Cause -1-min


Date: Sunday, 1st April 2018

Time: 12noon to 4.30pm

Cost: INR 2500

Contact: 022-24962415

Venue: of Vivanta by Taj-President, Mumbai

About Ogaan Cancer Foundation and ELLE Breast Cancer Campaign

The ELLE Breast Cancer Campaign was launched in 2003 with a mission to raise awareness for the cause of Breast Cancer.  It is one of the leading voices in the sector today.

Through innovative annual events, the ELLE Breast Cancer Campaign ties up with leading designers, retail and hospitality brands and corporate offices to increase awareness about Breast Cancer and raise funds to help underprivileged women who are cancer victims.

All funds raised through the ELLE Breast Cancer Campaign go to the Ogaan Cancer Foundation.  The Ogaan Cancer Foundation is a company limited by share capital not for profit under Section 25 of the Companies Act, 1956.  The Foundation then channels the funds raised to well established non profits working in the sector such as the Women’s Cancer Initiative (WCI) at the Tata Memorial Hospital.  With these funds, WCI has helped hundreds of poor women access treatments and post treatment care.  The Ogaan Cancer Foundation also ties up with other non-profits for organising detection camps for underprivileged women.

About Women’s Cancer Initiative – Tata Memorial Hospital (WCI-TMH)

WCI-TMH was founded by MrsDeviekaBhojwani in partnership with the Tata Memorial Hospital in 2003. It has been designed to take care of various issues related to cancers in women such as breast, cervical and ovarian cancers. The foundation is based at Tata Memorial Centre, Mumbai, one of the leading hospitals in the country, working on treatment, education and research in the field of cancer. The foundation has undertaken numerous initiatives to create awareness and emphasise the importance of early detection. It aids R&D on the causes and cures of the disease, facilitates interaction between professionals through annual breast cancer conferences. WCI-TMH also organises an ‘Open Forum’ for members of the general public to interact with experts in the field of cancer. However its core activity is financially supporting over 500 women annually who are unable to afford their treatment but have over an 80 per cent chance of recovery.

Thus, ELLE Carnival for a Cause is a unique way to raise funds, since the designer-wear is affordably priced under Rs.10,000, enabling a wider audience to contribute and be a part of the initiative. Along, with great discounts are available on high street fashion brands, beauty products and super stylish accessories.



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