‘Femina FLAUNT’ Launches ‘Eyewear Collection’ in collaboration with IRIS Brands LLP

Femina Flaunt Eyewear (2)

Mumbai, February 8th, 2018 – Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), recently announced its collaboration with IRIS Brands LLP(promoted by Ganko Opticians), to launch Femina FLAUNT collection of Eyewear. The Femina FLAUNT Eyewear collection comprising of both, sunglasses & optical was launched at the recently concluded International trade fair and exhibition – Optic India 2018, in Mumbai. Femina FLAUNT Eyewear collection follows Femina’s successful foray into the consumer products space with Shoppers Stop across core fashion categories – Apparel, Footwear, Bags and Accessories, in 2015. Femina FLAUNT fashion range is today available across 50 Shoppers Stop stores, in over 20 cities.

The ‘Femina Flaunt’ eyewear collection has launched with over 200 SKUs, which includes both sunglasses and optical. Priced from Rs.1700 to 4,000, the Femina FLAUNT eyewear collection will be available across 200 outlets to begin with, comprising of modern retail, speciality chains, general trade and online.

The collection offers in-trend retro chic shapes, styles & colours with an international pallet & hybrid iteration. Details like clustered gemstones diffuse a high-glam look for experimental and classic eyewear profiles. Saturated bright colours, pastels, neutral watered-down colour tones add to the subtle, yet refined look. New shapes in the range – WIRE FRAMES, BROWBARS, HALF RIM CATEYE, ROUND MIRRORED, REFLECTIVE AVAITORS, amongst others create a desire to own multiple pairs.

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Speaking about the collaboration, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said“Branded eyewear is a rapidly growing category, given today’s lifestyle and aspirations. We’re excited to partner with IRIS, to launch Femina FLAUNT eyewear. Designed for young, modern women who like to step out in style, the collection strikes a perfect balance between style and comfort.” He further added, “The launch of eyewear is in line with our plans to add complementing categories to Femina FLAUNT’s core range of fashion offerings.”

Adding to Sandeep Dahiya’s vision, the CEO of IRIS, Bhavin Kothari is very optimistic that Femina Flaunt will foray into every aspect of the Indian women’s need and fashion portfolio. Speaking about the Flaunt Eyewear collection, Bhavin believes that “the collection offers Indian women an opportunity to explore their personalities and style quotient from suiting their face contours to the eclectic colour palette and their individual fashion sense. In today’s current scenario where women are taking the front stage on all major world issues, empowering them with bold eyewear will allow them to play their multiple roles with elan. He promises that the collection will be vibrant and engaging from season to season with more drama and style in store. So, keep looking…”

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