GAP launches ‘Recycle your Blues’ campaign

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~Bring your old pair of denim and get incentivized for your new pair~


India, December 01, 2017: Gap announces “Recycle Your Blues,” a denim initiative starting from 4th – 14thDecember. Walk into your nearest GAP store and drop off any old pair of denims and avail 20% discount on the purchase of a new pair. Gap’s denim offering features over 50 styles of denim for different body types. Customers in the Delhi/NCR region have the added advantage of receiving free denim customization on purchase of Gap denim. Add personalized patches, embellishments or just play up the destructed denim trend. The denim customization will be offered across all 4 locations: Select CITYWALK, Saket, Pacific Mall, Tagore Gardens, Ambience Mall, Gurgaon, and Mall Of India Noida. The denim collected through this drive will be donated to charities.



Gap’s vision is to integrate commitment to sustainability and this begins with the design and the development of products that look good, have lower impact on the environment and bring confidence to Gap customers. Since the materials in Gap’s clothes greatly contribute to each garment’s environmental impact, the design and production decisions have significant power to make the products more sustainable. This is brought to life through a series of initiatives that focus on developing product with a sustainability focus, tracking the lifecycle of the product to measure its impact, and sustainably sourcing raw materials.

To find out more about the campaign, visit:


About Arvind Lifestyle Brands Limited

Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd which is India’s largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India.  Arvind is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world.  Arvind has been a pioneer in bringing international brands to India and first brought ARROW to India in the year 1993. Arvind has licensing relationships with many international brands including GAP, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene. Arvind also has a portfolio of 12 of its own brands. Arvind has recently launched stores of marquee retailers Gap, The Children’s Place and beauty giant Sephora. Arvind has a JV with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India.  It also runs the value retail chain, Megamart.


About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, BananaRepublic, Old Navy, Athleta and Intermix. For more information, please visit

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