Theme for the collection is marigold floral jaal
Mumbai, August 22, 2018 – Studio Casa9 by designer duo Benita and Nikita offers a refreshing take on contemporary women’s wear, and brings handcrafted ensembles in myriads of colours, vivid materials and unusual silhouettes. The sister duo started Studio Casa9 in 2013 and since then the brand has focused on creating designs that stand out, using modern silhouettes and interesting textures and exquisite handcrafted embellishments. The studio is now ready with the Festive collection for the upcoming season, inspired by Moghul designs brought to life with marigold floral jaal in neutral gold embellishments.
Casa9 promises to fulfill the desires of an experimenting soul and create the perfect outfit appropriate for any occasion through their Pret and Diffusion labels. The latest collection will see extensive use of flowy fabrics in form of georgette and modal satin in asymmetric cuts. Use of lavish fabrics in layered forms adds oomph to each ensemble. In line with the current fashion trends, the collection comprises floor and ankle length tunics. Pricing has been set at a range of 5k – 20k, catering to a wider audience.
The sister duo pursued specialisation in design, Nikita did her Fashion Designing course from NIFT Mumbai while Benita joined International Gemological Institute (IGI), Mumbai. After working in the corporate sector for years catering to international clientele, the sisters decided to launch their own label and set a new example for themselves.
Talking about the festive collection Benita Vira Sahani – Co-Founder of Casa9 says, “Casa9 is the reality of our dreams and we are fortunate to be able to create interesting designs using different materials today to cater to the needs of an experimental audience. The latest collection is inspired by Moghul designs in the form of jaali work and clustered floral patterns. One can say we are bringing royalty in contemporary fashion using modern silhouettes with fabrics like georgette and modal satin. We have experimented with the cuts and use of floral motifs in neutral gold embellishments to add statement to a long flowy piece.”
Nikita Vira Kaushik, the other half of the sister duo says, “From early on, colours and embroidery has been our strongest areas. Our USP has always been custom dyed colours with exquisite hand embellishments. As a contemporary lifestyle brand, Casa9 offers freedom to its buyer’s to experiment with fabric and materials and step into a new world of fashion with interesting designs. Colours of the season for this collection include nudes, corals, burnt amber and deep red, aqua blues and deep navy blue.”
Casa9 holds its expertise in the following:
- Trousseau Wear
- Bridal Wear
- Concept Dressing
- Personal Grooming
- Unisex styling
- Personal customisations for weddings and events
Based in Mumbai, Casa9 today reaches markets like New Delhi, Ahmedabad, Pune, Surat, Kolhapur, Hyderabad, Bangalore, Chennai, Nagpur, Vadodara and Raipur through stockists. The brand consciously steered itself toward luxury wear in 2013 and continues to charm everyone with their unique sense of design, handcrafted embellishments and use of great fabrics. The two labels Diffusion line sells elaborate ensembles with intricate handcrafted embellishments in premium segment while Pret line offers smart silhouettes at an affordable price range.
About CASA 9
CASA 9 is a refreshing take on contemporary women’s wear handcrafted with elements of myriad colours, modern silhouettes and interesting textures that are designed truly for the experimental souls.
Started by designer duo- Benita & Nikita for an irresistible urge to create unconventional and contemporary fashion, CASA 9’s spirit resides in the diversity of designs that mirror culture, passion, creativity and luxury at the same time.
Their Area of Expertise have large assortment in which some of the best they do are in Trousseau Wear, Bridal Wear, Concept Dressing Personal Grooming, Styling for Men/Women. We also customize as per individual demands and try to satiate the needs in perfect manner.
CASA 9 is also associated in Events & Projects with:
- IMC- Mumbai ’15
- Ruchika Fest- Mumbai ‘16/ 17
- Akshay Prathisthan- Delhi ‘15/16/17
- Pause for Cause- Delhi /Mumbai, ‘14/15
- Undertaken craft projects with NEFT, Mumbai
- Associated as a leading brand for supporting the handloom sector of India
- Black Taxi ‘17