This Women’s day Myntra introducesnew bold, quirky and expressive collections to celebrate the feministic spirit

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~Private label brands Ether and Kook & Keech introduce a collection for both men and women with messages of empowerment~
Bangalore 6, 2018:This Women’s Day revamp your look with Myntra’s new Spring Summer-18 collection. Inspired by Individuality, this new collection has something for everyone.

The newly introduced collection from Kook and Keechby Myntra, through its graphic expression is a representation of the message of love and support from women to women across multiple spheres of life. The men’s collection is representative of the feminist movement with their slogan tees, graphic tees, color blocking, quirky designs and cuts representing the message that ‘feminism is for all’. The tees for both men and have empowering mantras on them to represent the free and expressive minds.This collection is all about breaking the gender Bias and celebrating the wonders of being a woman in a cool way.



Ether by Myntra has not only introduced their new collection but is bringing in a new way of way of life. Provingonce and for all, that it is not the clothes that separate the girls from the boys.

The collection is about decoding of traditional binary codes between masculinity and femininity. It blurs the lines of gender in each piece, creating androgynous pieces that resonate with both young men and women.

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Apart from the key collections from the two brands you can shop from a gamut of nudes and ruffles,high neck bow tie tops, boat necks and puffed sleeves, the en-vogue simplistic fun fashion wear. Pick Quirky Aztec prints on warm cotton fabrics, hues of denim in crisp cut jackets, dresses and bottoms are sure to enhance a denim lover’s demeanor. For the Indian soul, Myntra’s Ethnic collection offers a varied range of comfortable yet flattering outfits in fun summer colors and prints. Elevated floral, palm print patterns and relaxed silhouettes are also among the top picks for the season.


About Myntra:

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

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